30+ Years of Proven Results

in

Funding

Business Development

Marketing

Sales

IT/Cybersecurity

Product Development

Supply Chain

Accounting Services

Forward-thinking clients we have served

Accelsius
PayPal
Apple
Wistron
IBM
DOW
Genpact
Motorola
HermanMiller
AYRO
Microvision
Xplore
Intelligent Energy
Augmentix
Telular
Micro Focus
SFX
Sonis
fonePAK
Entegra
Ford
Dell
Craig Farrow, CRO

In Memoriam

Craig Farrow

"Never give in. Never give in. Never, never, never, never – in nothing, great or small, large or petty – never give in, except to convictions of honor and good sense."
— Winston Churchill
In December, our brother, teammate, and dear friend, Craig Farrow, began the next leg of his journey. True to who he was, Craig broke all the rules, always for the better — turning a nine-month prognosis into four-and-a-half extraordinary years lived with purpose, strength, and an unwavering commitment to making every day count.

Craig taught us more than business. He taught us how to live. Through his courage, grit, generosity of spirit, and steady leadership, he showed us what it truly means to stand tall in the face of adversity and to lead with both conviction and heart. His enduring impact on our lives and our work will continue to guide us forward. We will honor him by carrying his values with us — by working with passion, acting with integrity, and always striving to do things the right way.

Until we meet again at the next depot, brother. You will always be with us.

Click below to read the beautiful tribute that was lovingly prepared by Craig's family.
Read more

We're the Perltek Group

A cross-functional, C-Level team of tech & sustainability experts with 30+ years of leading, managing, and marketing brands and businesses

We understand the challenges you face, trying to deliver the impossible with limited resources and time. We know because we’ve been there, done that. And we’ve got the wins to prove it.

Our engagement model is simple:
We assemble a team custom-built for you. Then we create mission-critical deliverables, with our performance milestones driving revenue.

Our specialized services include Funding, Business Development, Marketing, Sales, Account Management, Product Development, Accounting Services, and Supply Chain.

Perltek Group logo-li

What We Do

We solve problems with experience

Notable Wins

Proven client results

Created Dell’s first rugged notebook, convertible PC and docking stations. Client company we helped sold to Dell after a 40x revenue increase over 2 years.
Re-designed and launched Club Car’s third-party-developed LSEV for utility and campus uses. Expanded volumes by 3x in 2 years via a national dealer network.
Developed a unique commercial EV delivery system, including customizable delivery carriers, integrated computer/comm systems, and support ecosystem.
Created marketing communications and demand gen campaigns for Fortune 500 companies, including video, print and Web.
Created a commercial electric vehicle’s first e-delivery advisory council of industry leaders from the restaurant, automotive parts, and package delivery industries.
Collaborated via cross-functional teams to develop the industry's first mobile and volume smart phones.
Grew client's smartphone business from hundreds of millions of dollars of revenue to over $7 billion.
Negotiated, acquired, and managed Tier 1 global customers, partners, suppliers and manufacturing.

Case Studies

Select clients we have helped

Our Expert Team

Rich Perley, Founder

Managing Partner+Founder

Rich Perley

Leadership, Strategy, Product and Launch Marketing, Executive Management, Planning and Forecasting

Read more…

Brian Groh, Founder

Managing Partner+Founder

Brian Groh

Leadership, Strategy, M&A, Business Development, Sales Development, Mergers and Acquisitions

Read more…

MIke Crixell, VP of Marketing

Partner+VP of Marketing

Mike Crixell

Corporate Positioning, Branding, Messaging, Demand Gen Assets Direction: Videos, Website and Print Collateral, Sales Team Support

Read more…

Curt Smith, CFO

Partner+Chief Financial Officer

Curt Smith

Strategic Acquisitions and Transactions, Recapitalizations, Efficient Financial and Business Operations

Read more…

Craig Farrow, CRO

Partner+Chief Revenue Officer

Craig Farrow

High-performing Sales Teams Creation/Management, Strategic Global Partnerships, Global Revenue Scaling

Read more…

Dwayne Lum

Partner+VP of PRODUCTS

Dwayne Lum

Product Development Leadership, Launch Strategy, Manufacturing Efficiencies, Engineering Development, Regulatory

Read more…

Jeff Gray

Partner+VP of It/cybersecurity

Jeff Gray

Architecting, implementing and managing highly-successful complex global IT infrastructures and teams

Read more…

Mike Johanns, Operations

Partner+VP OF Operations

Mike Johanns

Logistics Planning and Execution, Supply Chain Budgeting, Operations, Supplier Relationship Management

Read more…

Network Partner

Public relations strategy and execution, media relations, crisis communications, public policy and messaging support for companies serving technology clients in the AI, infrastructure and energy sectors.

Key Advisor

Dwayne Lum

32 years of experience as Product Development leader and CTO. Conceived, developed, and launched award-winning products and services globally.

Let's Talk

Get in touch today to get the results you need

Jeff Gray

partner+VP of IT/cybersecurity​

Jeff Gray has over 25 years of experience as an IT Infrastructure and Cybersecurity executive. He specializes in architecting, implementing and managing highly successful complex global IT infrastructure and teams. Jeff’s areas of expertise include:

  • Setting IT vision, strategy, architecture, direction and related IT operating/governance and organizational models within a high-tech/IT services-based company with complex technology requirements
  • Heading up key IT domains: cybersecurity practice; datacenter and hosting facilities; services; solutions and capabilities; server and storage technologies; network technologies; system software technologies
  • Overall leadership, direction, governance and strategies associated with the delivery, management, and support of infrastructure and technology that serve a company’s goals, objectives, methods, and operations
  • Planning, managing, and implementing large-scale, global IT programs and projects that include the design, development/configuration, testing, and deployment of IT-enabled services
Dwayne Lum

Dwayne Lum

partner+VP of Products

Dwayne Lum has over 30 years of experience as a product development executive. He gained his expertise by leading technical product development teams to excellence in large corporate environments and highly successful start ups.

His areas of expertise include:

  • Deep knowledge of product manufacturing efficiencies, effective product launches, and customer needs and expectations
  • Development of a wide range of products and technologies that evolved into category creators or curve-jumping firsts to market
  • Innovating and driving strategic objectives with boards and investors
  • Clearly communicating product development concepts across technical, operational and management teams to produce positive outcomes
Mike Johanns, Operations

Mike Johanns

partner+VP OF Operations​

Mike Johanns has 35 years of experience of leadership as a COO/VP Operations. His career achievements include:

  • Planning and opening factories and product lines for Apple, Dell, and early-stage companies around the globe
  • Managing supply chains, manufacturing, supplier negotiations and contract development, supplier ecosystems, and partner development and nurturing
MIke Crixell, VP of Marketing

Mike Crixell

partner+vp of Marketing​

Mike Crixell has 37 years of experience as a Creative Director and marketing communications expert for multi-national corporations, tech firms, and advertising agencies. He has written, designed, produced and directed award-winning sales, promotional, educational, and broadcast content as a:

  • Corporate positioning specialist for products and services
  • Marketing messaging copywriter and scriptwriter
  • Film/Video producer/director for Fortune 500 companies
  • Graphics and web designer
  • Motion graphics animator
  • Director of Photography for national broadcast TV
  • Interviewer
  • Photographer
Curt Smith, CFO

Curt Smith

partner+Chief Financial officer​

Curt Smith has over 30 years of experience leading finance and operations teams as a CFO for publicly-traded and privately-held companies. He specializes in building hyper-growth companies to scale, combining both organic and inorganic (M&A) revenue that allows companies to move to the next level and drive to successful exits for founders and investors. Curt’s areas of expertise include:

  • Driving buy- and sell-side strategic transactions to include IPO’s, strategic acquisitions and private equity acquisitions
  • Developing and driving to strategic objectives with boards and investors
  • Recapitalizations, including both debt and equity facilities
  • Developing efficient financial and business operations including ERP and CRM standardizations
Craig Farrow, CRO

Craig Farrow

partner+Chief revenue officer​

Craig Farrow has over 35 years of experience driving accelerated growth for technology companies. He has a proven track record of building high-performing sales teams, forging strategic global partnerships, and securing major account wins, including:

  • Leadership experience spanning both startups and Fortune 500 companies
  • Skilled in navigating dynamic business climates and solving complex market challenges
  • Architect of transformational go-to-market strategies that have driven multi-million-dollar revenue growth
  • Key player in launching game-changing technologies and scaling revenue from the ground up on a global scale
Brian Groh, Founder

Brian Groh

Managing partner+Co-Founder​

Brian Groh has 37 years of experience as a professional CEO of product award-winning Fastest Growing Companies and as an entrepreneur. In his leadership capacity, he has:

  • Raised hundreds of millions in capital
  • Led business growth of over $7 billion
  • Led business development, strategic planning & partnerships, operations, negotiations, mergers, and acquisitions 
  • Served as a public company and startup CEO at the board level
Rich Perley, Founder

Rich Perley

Managing partner+Co-Founder​

Rich Perley has 35 years of experience in leading companies and businesses as CMO, VP of Marketing/Services, and entrepreneur. His areas of expertise include:

  • Business/product/market strategy development
  • Collaborative product design and development
  • Public relations/social media/digital demand generation marketing
  • Product marketing and sales operations
  • Key client account acquisition and relationship management
  • Business/market/partner development
  • Business/product/marketing/strategy consulting

— Sonis —

Portable Security Manufacturer Leverages Partner Networks

challenges

Sonis, a manufacturer of a brilliant new portable security technology, needed an experienced team to lead its product’s sales, distribution, offshore manufacturing, and marketing.

deliverables

To meet the challenges, we provided the following services and assets: 

  • Product Management and marketing support
  • Business architecting, planning, and modeling support
  • Distribution planning and rights for the products and technology
  • Initial demand outside the company’s home UK market >60K units

Results

  • Revised business plan, model, and presentation
  • Large ODM Agreement: License technology and MSA
  • Support for Series A financing
  • Initial sales and marketing toolkit
  • Global 3PL/Distribution partners identified with preliminary interest secured >6X increase in annual volume potential

— Entegra —

Modular Tablet Manufacturer Launches to Industrial Market

challenges

Entegra, a manufacturer of an innovative modular tablet for industry, needed an experienced team to lead its product’s development, management, marketing, and launch.

deliverables

To meet the challenges, we provided the following services and assets: 

  • Product Management & Marketing Leadersship 
  • Liaison and collaboration with the company’s engineering, sales, manufacturing and operations teams
  • Developed comprehensive marketing communications assets toolkit
  • Produced lead generation and product awareness campaigns
  • Conducted key customer briefings, meetings, and sales support

Results

  • Two distinct product definitions with derivations finalized: Rugged and Commercial Enterprise, representing two markets
  • An effective model for channel development, brand awareness, and demand generation
  • Successful product launch plan supported by impactful marketing communications: videos, print, website, and customer presentations 

— Intelligent Energy —

Intelligent Energy fuel cells in colors

Portable Fuel Cell Manufacturer
Markets Expansion

challenges

Intelligent Energy, a pioneer in hydrogen fuel cell technology, was ready to launch the world’s first portable fuel-cell charger to Western markets. But Western consumers with mobile energy alternatives were reluctant to adopt this product at a premium price. The company needed accurate market analytics and marketing communications assets to create product awareness and demand generation in non-Western countries.

deliverables

To meet the challenges, we provided the following services and assets: 

  • Comprehensive a nalysis of Western country consumer markets
  • Infographics illustrating proposed business positioning and viable market alternatives
  • Targeted pre-sales BRICA market readiness program, including partner profiling/detailing, explainer videos, and social media campaign to drive awareness

Results

  • Product was well-received in BRICA markets 
  • 100K+ followers secured on social media, per region
  • 11M+ media impressions from demand-generating product marketing awareness campaign

— Microvision —

Microvision portable projector

Consumer Electronics (CE) Category Creation

challenges

Microvision developed a mobile projector product with multiple uses in the business and leisure markets. But in the runup to launch, the company was hampered by limited CE product experience and insufficient sales and marketing resources. The company needed a clear launch strategy, sales programs, marketing assets, and channel partners.

deliverables

To meet the challenges, we provided the following services and assets: 

  • Holistic business, market and product review
  • Revamped CE roadmap, and product execution plan
  • Comprehensive market map of global partners
  • Revamped sales operations
  • Retail elements for end-user consumption: packaging, documentation, press kit, explainer use case video, training videos, and Point-of-Purchase displays
  • Channel elements comprised of pricing, go-to-market planning, sell-in and field marketing support-pull
  • Sell-In and Sell-Thru ownership  

Results

  • 10x global accelerated channel presence
  • >100% increased annual sell thru
  • 8X higher sales than forecasted from positioning the product in key retail locations, such as Apple
  • A developed rationale for technology retrench

— Herman miller —

Xplore tablets

Smart Furniture Active Technologies Expansion

challenges

Herman Miller, a leader in advanced office infrastructure, needed to integrate office-based tech into a systems offering. The company required an experienced team to research and engage a tech/integration ecosystem, and develop a viable, risk-mitigated approach. 

deliverables

To meet the challenges, we provided the following services and assets: 

  • Developed and implemented a research plan to identify, study and map integration of applicable tech into office furniture and settings
  • Engaged leading Systems Integrators to support workflows
  • Developed an evaluation methodology for stakeholders 

Results

  • Alternative revenue and profit pools to support positive long-term accretive contributions 
  • A strategy enabling clients to integrate scalable tech to support the evolution of their channel and maturity 
  • Minimized company risk associated with integration, implementation and support while maximizing revenue

— Xplore —

Xplore tablets

Rugged Tablet Vertical Market, Mobile Computing

challenges

Xplore — a leading manufacturer of rugged tablets designed for industrial and military uses — needed resources to support Product Leadership, Management, and Marketing. The company also needed a subject matter expert voice to fill the gap in its sales and channel programs

deliverables

To meet the challenges, we provided the following services and assets: 

  • Product Management Leadership – MRD for N+2 new products
  • Relationship management and collaboration with key customers and ODM
  • A comprehensive marketing communications toolkit, including company/product messaging, presentations, a reviewer’s guide, white papers, press releases, and public relations campaigns
  • Lead Generation and awareness campaigns
  • Key customer briefings, meetings, and sales support

Results

  • New products ultimately generated over $30M of annual run rate revenue
  • Major contract/customer win resulting in 33% of revenue in 12-month period
  • Bottom line: The company was sold to Zebra Technologies

— Ayro —

Ayro vehicles

Commercial Electric Vehicle 
Category Creation​

challenges

Ayro — an early-stage electric vehicle manufacturing company — had limited functional leadership with high-growth companies, inadequate distribution and partners, a lack of growth capital, and a need for a commercial electric vehicle roadmap to target larger market segments and supporting services.

deliverables

To meet the challenges, we provided the following services and assets: 

  • Assumed functional leadership and officer roles in the company: Product Management, Marketing, Business Development and Sales, and Operations
  • Established a partnership, growth strategy, and sales leadership with the #1 North American campus transportation and global fleet management company
  • Established the company’s dealer and major account programs, and sales relationships across North America
  • Created the strategy and business plan to support a reverse merger onto the NASDAQ stock exchange
  • Developed and launched new, purpose-built electric vehicles to fill the gap between traditional full-sized trucks and smaller utility vehicles
  • Established a successful creative direction and assets for investor, customer and social media marketing communications 

Results

  • Over 5x team/resource growth across functions
  • 10x accelerated NA channel partner locations
  • >200% annual sales increase by including bulk/contracted volumes
  • Expanded organic and paid media by over 5M impressions
  • Successful digital, channel and market launch of new vehicle family
  • Strong capitalization of company >$110M in 2020

— Wistron —

Wistron service image

Global $25B Manufacturer
NA Business Expansion

challenges

Wistron — a global leader in engineering and production for traditional consumer, commercial and government technology markets — had two needs: 1) a North American sales and industry partnership program; and, 2) a program to increase revenues from high-growth loT and smart products categories.

deliverables

To meet the challenges, we: 

  • Established and launched a North American Business Development Group
  • Developed and implemented a major account customer acquisition program
  • Built marketing and sales content, assets and programs to engage targeted smart products and loT customers
  • Created a new and unique Tech Partner program, cross-pollinating and accelerating sales opportunities by leveraging innovative smart tech
  • Built a robust short- and long-term sales funnel for loT and smart products and devices
  • Managed complex, multi-faceted account relationships and ramped revenue

Results

  • 20x Sales Pipeline expansion
  • The New Partner Ecosystem expanded relationships and new customers by 500%
  • 5x increase in core tech relationships with industry leaders
  • Expanded manufacturing of smartphones and loT appliances, security devices, toys, controllers, gaming etc.

— Accelsius —

Accelsius logo on background

Innovative Manufacturer of 
Liquid Cooling for AI Data Centers​

challenges

Accelsius — a startup with an innovative, highly-advanced 2-Phase liquid cooling technology for AI and advanced computing data centers — needed strategic support, marketing leadership, and brand and lead generation development to establish its position as thought leaders in the industry. 

deliverables

To meet the challenges, we provided the following services and assets: 

  • Rich Perley served as full-time CMO to build a talented, professional marketing team over a two-year period
  • Developed a comprehensive marketing strategy, budget and blocking charts focused on solution launches, brand creation, demand generation, PR/thought leadership and partner/sales enablement
  • Mike Crixell served as Creative Director to design and produce the corporate website, brand messaging, product explainer videos, trade show graphics and an extensive library of digital assets for sales/channel content and social media. 
  • Established an active lead management program and platform leveraging Netsuite
  • Created a unique insurance-backed offering to reduce adoption and risk barriers
  • Established, onboarded and nurtured a boutique PR agency to drive increased awareness and thought leadership positioning
  • Developed several campaigns, events and educational programs
  • Partnered with engineering and other cross-functional team members to establish a product roadmap and development process

Results

To meet the challenges, we provided the following services and assets: 

  • Established Accelsius as #1 share of voice in advanced cooling technologies for six (6) quarters
  • Generated thousands of Marketing Qualified Leads (MQL) driving the sales funnel
  • Facilitated hundreds of interviews, articles, webinar and blog placements via industry-leading and common platforms
  • Successful soft and official launches of NeuCool technology platform, In-Rack and Multi-rack liquid cooling solutions